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Most business information concentrates on specific corporate functions and addresses ways to do things better. That is absolutely fine and very useful. But I’m as or more interested in the context of it all … the Big Picture, so to speak. Why? Because it can provide often unexpected clues about problems that might be side-stepped and opportunities that might be grasped. it’s a bit more ‘strategy’ than ‘tactics’.

I spent decades in Marketing & Sales roles, with large corporates like Procter & Gamble and Hertz Corporation, and on the other side of the fence with advertising and marketing agencies, and as a specialist for Accenture. In the process I have written swathes of high level management documents and co-authored a book on value propositions. And, after all of this, I’m still intrigued by what goes on at the Customer-Supplier Interface (CSI)!

I post articles that bear directly on the CSI and, where I think they might be interesting or relevant, some stuff about my own experience over the years. So, please, subscribe. There’s free stuff and paid stuff. Take your pick.

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