Value Proposition Super Power - an introduction.
The value in a value proposition is the value in the customer's experience - not the value in the product.
Coming soon! Starting Monday 22 July to be precise. New, valuable information to help you win:
Value Proposition Super Power
A series of recaps and state-of-the-art thought pieces, with video and audio support, to help you create and deliver your own powerful Value Proposition as the foundation of a profitable business.
Hugely valuable for anyone in business - especially if you’re in Marketing, Sales, Customer Service or CX.
What is a Value Proposition?
Has the original Value Proposition concept evolved? Where is it now headed?
A couple of weeks ago I participated in a Hubspot Leadership Forum in London. One of the discussion topics was the difficulty companies frequently experience in coordinating Marketing, Sales, CS and CX. Oh boy, this is an old chestnut! We’ll address it from a Value Proposition perspective …
How to deploy a Value Proposition to help organize and achieve alignment between Marketing, Sales, CS, CX.
And, of course, we’ll look at the broad issue …
What are the requirements for 2025 and beyond?
And last but far from least …
How can you build your own organization’s Value Proposition?
Who says?
You might be wondering why this bloke who writes a Substack titled Aargh! by David Pinder is even worth giving the time of day to on anything, let alone a specific subject like the Value Proposition.
If that is so, I applaud your skepticism. It means that, consciously or unconsciously, you’re thinking about whether or not this Value Proposition thing might be of value to you.
The value in it, if indeed there is value, will be in the insight and satisfaction you derive from the knowledge you gain, how you can deploy it, and the return you can earn from its use rather than the thing itself.
So, come on, let’s introduce this guy. Yup, that’s him. What are we to make of this? For a start he’s obviously no spring chicken.
- True. I can confirm, I’ve been around the block more than a few times. I think I’m a member of a group that these days gets labelled Post-War.
- What, the Boer War?
- Cheeky. The question is, do my advanced years imply wisdom or decrepitude?
- True. Well, go on, what have you got to say for yourself?
- Well, I won’t bore you with all of it but suffice to say I worked for decades in Sales and Marketing - first with big companies like P&G and Hertz Corporation, then in advertising and marketing consultancy, including more than a decade writing high-level materials for Accenture.
- So where did the Value Proposition come in to it all?
- In the nineties you couldn’t help but become aware of the term Value Proposition. Suddenly, it seemed, it was everywhere. But what was it? Trouble was, every person you asked gave a different answer. So, I researched it and found it made so much sense. Later I co-wrote a book titled Creating and Delivering Your Value Proposition - published in 2009.
- Okay, but that’s a while ago.
- Yes, it is, but since then I’ve carried out a large number of Value Proposition projects with and for a wide range of big and small clients. Then, I semi-retired but, since I started on Substack, I’ve received several requests from people to cover the topic - the theory and practice of Value Propositions.
- So here we are.
- Indeed, and starting on 22 July Aargh! paid subscribers will have full access to Value Proposition Super Power.
I am indebted to the extraordinarily talented Paul Bagshawe, a life-long explorer of “the relationships between shapes, colours and letterforms”, for the Value Proposition Super Power styling in the image at the start of this piece. You can find out more about Bagshawe Associates ideas and work here.